Digital annuity insurance
Hang Seng SteadyPay is a digital annuity insurance solution integrated into the mobile banking application, designed to help customers secure their financial future and map out long-term retirement goals. The service connects users with personalized recommendations, clear net wealth overviews, and life goal tracking to make financial planning straightforward and engaging.
Project Structure
2 Designers
Device
Website & application
Working Model
Alige
My Response
Researching stage, Workshop hosting and interview, Product design (from stratch to execution)
➡️ Requirements & Information Architecture
Gathered initial requirements and mapped out low-fi wireframes and information architecture to align the happy flow with business stakeholders, ensuring a clear understanding of the product value and key selling points.
💬 Objective
Evaluated whether the application journey felt too long or complicated, assessed user comprehension of complex terms and mandatory assessment items, tested design A/B variations, and checked alignment with the design governance team regarding new component usage.
Design Execution and refine
👩🏼🎨🧑🏼💻 Design Governance & Technical Alignment
Adapted visual layouts to comply with internal design governance standards while accounting for front-end development constraints and technical limitations.
🖼️ Edge Cases & Use Case Refinement
Built out detailed secondary states following usability testing, focusing heavily on error handling and edge-case user flows.
✨ Quality Assurance & Launch Prep
Conducted thorough IT usability checks post-development to ensure visual and functional parity before final launch.
✨ Design screen
On the landing page, Users can preview Net wealth and three life goals once user land on Future Planner. We aim to provide a unique and engaging experience that captures their attention encourages them to complete their financial information and encourages them to add goals.
Download Hang Seng Mobile application, it's launch now!
